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CF's Appleton Museum Unveils New Logo

Sept. 23, 2013

The Appleton Museum of Art, College of Central Florida, has unveiled a new logo that reflects a fresh look for the institution that is focused on bringing art and people together. The new look follows accreditation by the American Alliance of Museums.

“This is a fabulous time for the Appleton Museum of Art,” said Cindi Morrison, museum director. “Accreditation by the American Alliance of Museums highlights our value and reinforces that the museum is a cultural gem in our community.

“The new logo has a fresh look and illustrates our commitment to providing a wide range of collections, exhibitions, programs and educational opportunities. We want to be as inspiring and inviting to our younger community members as we are to established patrons who know and appreciate our value,” said Morrison.

There are also changes under way to the physical space at the museum. A colorful classroom, named ARTSpace, provides hands-on art making opportunities for people of all ages and abilities. This fall, twin grand marble staircases, that replace the escalators, will be unveiled inside the museum entrance.

The changes demonstrate continued institutional improvement, one criteria in the accreditation process. According to the AAM, accreditation is the field’s primary vehicle for quality assurance, self-regulation, and public accountability. It earns national recognition for a museum for its commitment to excellence in all that it does: governance, collections stewardship, public programs, financial stability, high professional standards, and continued institutional improvement.

The Appleton Museum opened in 1987 as a gift to the Ocala community from Arthur I. Appleton. Originally built to display and preserve Appleton’s extensive art collection, the museum today is one of the South’s premier art museums and the leading cultural institution in Marion County.

To learn more about the Appleton Museum, visit www.AppletonMuseum.org.

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