The Friday Talks Business Advancement Series, a program of the Ocala Metro Chamber & Economic Partnership and the College of Central Florida, will feature Loretta Shaffer, CPM, CDME, on July 29, presenting “What Goes Into a Brand Revolution?”

Shaffer is the tourism development director for Ocala/Marion County. She will share elements of the multi-faceted process to revolutionize the Ocala/Marion County Visitors & Convention Bureau. Learn about the important of research, community input, creative development of tagline and logo, and testing to ensure that branding resonates with community members and visitors.

Attend in person at CF Hampton Center or Facebook Live at Facebook.com/OcalaCEP.

Continental breakfast at 8:15 a.m. Presentation starts at 8:30 a.m. RSVP to Andrea@OcalaCEP.com.

For more information about the Ocala CEP, visit ocalacep.com.