Marketing and Public Relations
The Marketing and Public Relations Department at CF facilitates communication between the college and its stakeholders — students, employees and the community. This page highlights some of our services; to request a service, visit www.CF.edu/mprservices.
The office creates and coordinates placement of all college advertising, including newspaper and magazine, online and other media to support enrollment and promote college events. The college has negotiated special rates to ensure the best use of college funds.
The Communications Center, located in the lobby of the Ewers Century Center, responds to inquiries for information and directs phone calls. The center disseminates emails to employees and provides Ocala Campus tours for new employees, as requested.
Marketing and Public Relations assists with outreach and community events, including receptions, award programs, community initiatives, etc.
The office serves as the news bureau for the college, creating and distributing news releases about college events and accomplishments, as well as handling media inquiries. Requests for the office to create a news release should be directed to www.CF.edu/mprservices, ideally at least one month prior to the event or immediately following presentation of an award or honor. The CF Brand and Style Guide contains a section on working with the media. The president or a designee serves as spokesperson for the college. It is important for college employees to contact Lois Brauckmuller, 352-873-5845, if they are contacted directly by the media. In the event of a campus emergency, the office coordinates college communications.
CF.edu is the college’s primary marketing tool. Marketing maintains the site with input from content managers throughout the college. To contact the web admin, email firstname.lastname@example.org.
The department produces all college print materials such as Connection magazine, Insider employee newsletter, academic program cards, annual reports and more.
All printed materials created for nonclassroom use should be submitted to marketing for proofreading. Submit items for proofreading to CF.edu/mprservice.
Brand and Style Guide
The CF Brand and Style Guide provides information to facilitate clear and consistent messaging, which is ultimately a reflection on our role as a learning institution. It includes a summary of Associated Press style (the basis for CF style guidelines), basic design principles, quick reference for addresses, and much more.
Photography, Videography or ITV
A team member is available to photograph, video, or provide ITV services for your event. Submit requests at least two weeks before the event to ensure coverage.
Items for Reservation
We have display items to help you represent CF well at your event, as well as easy-to-use cameras, and a golf cart. Stop by to see what we have available.
You can request assistance in creating or ordering promotional items. Logos are available in a number of formats for use on your projects. We can also assist in creating artwork for promotional items.
Business Cards and Name Badges
Marketing and Public Relations serves as the news bureau for the college.
Reporters and Editors
Contact Marketing and Public Relations for information about our accomplishments or to arrange an interview with CF administration, faculty or staff. Call Lois Brauckmuller at 352-873-5845 or 352-445-1264. If you would like to be added to our news release distribution list email Lois Brauckmuller, email@example.com.
CF Faculty and Staff
Requests for the office to create a news release should be submitted at least one month prior to the event or immediately following presentation of an award or honor. Contact Lois Brauckmuller. For full information on media relations, refer to the CF Style and Media Guide or call the Marketing and Public Relations Office, 352-873-5845.
CF Marketing and Public Relations offers internships to students who are interested in gaining real-world experience while also serving the college. The internship may also fulfill the academic requirement for work co-op experience for some CF students.
This internship experience has a public relations focus. The student will have an opportunity to develop communication skills, which are considered a critical requirement for a public relations practitioner.
Interns will have an opportunity to:
- Draft news releases according to college standards and Associated Press style.
- Assist with interviews and writing assignments.
- Assist with college special events for the community.
- Complete and maintain inventory of marketing items.
- Assist with college social media including creating posts.
- Proofread college documents using the Associated Press Style Book and the CF Brand and Style guide.
- Conduct research for marketing projects.
- Assist with design of college publications.
- Assist with web design and web content management.
- Assist with other administrative duties as assigned.
The potential CF Marketing and Public Relations intern should:
- Be actively enrolled in or have completed a mass communications, news writing, public relations or marketing course, or the equivalent.
- Have demonstrated interest in pursuing a degree in public relations or marketing.
- Have proficient computer skills, including Microsoft Office programs.
- Be able to serve six to eight hours a week.
How to Apply
Potential interns should submit a resume, three writing samples, academic schedule for the semester in which they would like to intern, as well as a cover letter indicating why they would like the opportunity to serve the college and what they hope to accomplish during the internship. Finalists will also be asked to complete an interview.
Please submit materials to: Lois Brauckmuller, APR, director of Marketing, Public and Community Relations, Ewers Century Center, Room 102, 352-854-2322, ext. 1374, firstname.lastname@example.org.